Each web page in your site should have a
unique title. You should also make sure that Keywords and a Description
are a part of the code on each page.
In the html code at the top of
every web page you will find the Header enclosed by the tags
The title should be relatively short, it will be
displayed at the top of the browser window and in people's bookmarks, so
the first few words are of primary importance. The description can
be more detailed. Proper Keywords are essential for improving your search
engine ranking. For best results, use two or three word
combinations that actually appear on the page, then add variations of
those word combinations. The keyword combinations are
separated by a comma, see example below.
<title>Basic Website Building Tips and Hints: A few simple things you can do
to improve your site and its position in search engines</title>
<meta name="description" content="Free information about website
development from Eric Heath, webmaster of Dragon Wings">
<meta name="keywords" content="website development hints, website
development tips, basic website building, improve search
engine position, html keyword tag, html description tag, image alternate
The example above is a portion of the
actual html code from the top of this web page.
<img border=0 src="images/FeatherBarrette.jpg" align="middle" alt="Photograph
of large feather
barrette in green and black with purple leather leaves" width="203" height="324">
A while back I was contacted by a
blind woman who was shopping online for angel wings.
She congratulated me on my site's ease of accessibility by the visually
Due to my inclusion of alternate text tags, her computer could read to
her the descriptions of each photo.